I’ve helped over 100 marketers transform their LinkedIn presence, generating more than 2,000 qualified sales calls collectively. One pattern keeps emerging: the marketers who struggle most aren’t lacking in skills—they’re lacking in positioning. I call this the “Positioning Paradox.” You’re brilliant at positioning your clients’ businesses, but when it comes to positioning yourself? It’s like all that expertise flies out the window. The results are predictable: competing on price, feeling...