You open LinkedIn on a Tuesday morning and see 150‑200 warm leads already raising their hands for more. All because of a single, strategically written post. I’ve honed a repeatable framework after being a ghostwriter and a linkedin coach—my LinkedIn Lead Magnet Machine—that makes that scenario real week after week. In this newsletter, I’m giving you the distilled version so you can swipe the playbook, deploy it, and start booking calls fast. 1 | Why Most LinkedIn Lead Magnets Flop Generic “5...
about 17 hours ago • 2 min read
If I Were Starting From 0 on LinkedIn, Here’s How I’d Book My First 10 Sales Calls in 7 Days Most B2B founders tread the same LinkedIn treadmill: post “thought‑leadership,” spray connection requests, wait for something—anything—to happen. Pipeline stays dry, founders get frustrated, LinkedIn “doesn’t work.” I’ve booked 2,000+ calls on the platform and overseen 2 million outbound DMs for clients. If today I lost every follower, testimonial, and piece of content, the blueprint below would still...
15 days ago • 3 min read
Yesterday I set up a LinkedIn campaign. It took 15 minutes. It’s already booked 2 meetings. I’m expecting 15-20 meetings over the next couple months. Completely on autopilot. Here’s exactly what I did (and how you can copy it). The Strategy That Actually Matters Most people get this backwards. They focus on the list building. The automation. The fancy tools. Wrong. The strategy is everything. Once you nail the strategy, everything else is mechanical. Here’s my 3P Framework: Person — European...
22 days ago • 3 min read
The uncomfortable truth: While you're debating whether executives should be on LinkedIn, your competitors are eating your lunch. They're building authority. Creating demand. Closing deals before you even know the opportunity exists. I've helped 100+ companies fix this. The framework is bulletproof: Step 1: Stop making these rookie mistakes - Posting corporate PR fluff nobody cares about- Sharing motivational quotes (please stop)- Talking about yourself instead of customer problems Step 2: Use...
29 days ago • 1 min read
Most marketers fail on LinkedIn because they're creating content for everyone instead of the ONE person who'll actually hire them I used to think LinkedIn content was about "providing value." Then I watched my clients burn through months of posting with ZERO results. Until I discovered what actually works when targeting high-value clients (especially SaaS companies). (Keep reading below or watch an explainer video here) Here's the truth: SaaS founders and CMOs are getting bombarded with...
2 months ago • 1 min read
The Value-First LinkedIn Formula That Actually Books Calls I've personally helped 100+ businesses book over 2,000 qualified sales calls using LinkedIn. The common thread among all these success stories? None of them relied on spam tactics, aggressive pitching, or treating LinkedIn like a numbers game. Instead, they all followed what I call the "Value-First LinkedIn Formula" – a repeatable system that consistently books 1-5 qualified sales calls every day by focusing on relationships over...
2 months ago • 2 min read
Watch above or read below I just set up a LinkedIn outreach campaign yesterday that booked 2 meetings immediately and is projected to book 15-20 more on complete autopilot over the next couple months. The entire setup took just 15 minutes. This isn't my first rodeo - I've helped over 100 businesses book more than 2,000 qualified sales calls using LinkedIn, and it's all based on a repeatable framework that works across industries. The Secret: Hyper-Relevance Beats Generic Outreach Every Time...
2 months ago • 2 min read
I helped a fractional CMO add $30,000 in recurring revenue in just 12 weeks using LinkedIn. And it wasn’t a fluke. My client Michael added $26,000 in his first 9 weeks. Another client, Nick, booked 10-30 meetings EVERY MONTH for over a year, closing 35% of them. In other words: It’s a repeatable, predictable system. What I’ve noticed after working with 100+ businesses is that most marketers fall into what I call “The Marketer’s Trap” - thinking more marketing activity will solve their sales...
3 months ago • 3 min read
I’ve helped over 100 marketers transform their LinkedIn presence, generating more than 2,000 qualified sales calls collectively. One pattern keeps emerging: the marketers who struggle most aren’t lacking in skills—they’re lacking in positioning. I call this the “Positioning Paradox.” You’re brilliant at positioning your clients’ businesses, but when it comes to positioning yourself? It’s like all that expertise flies out the window. The results are predictable: competing on price, feeling...
3 months ago • 1 min read
Hey Reader I've got something for you.... I've put together a comprehensive list of 192 ChatGPT prompts that will help you unlock the full potential of AI to supercharge your business growth across all departments. And the best part? It's completely FREE. From marketing to finance, procurement to research and development, these prompts cover a range of use cases to help you get the most out of ChatGPT. Click the link below to get your FREE ChatGPT prompts now. >>> 192 ChatGPT Prompts to 10x...
3 months ago • 1 min read